About Us

I’m Lyssa! Welcome.

I’ve been crafting since pretty much shortly after birth! As a bored, broke and lonely young mom I discovered scrapbooking and then cardmaking, and never looked back. Now I have my own studio location downtown! A 18+ year demonstrator for Stampin’ Up, I love Jesus, travel to any historic site, decorating for any kind of party, and my little herd of guinea pigs.

Meet my family!

I’m married to the hilarious and highly supportive Michael Zwolanek, a history prof at Maranatha Baptist University in Watertown, WI. We have two really great kids who are also Sabercats: Dan, 20 (Communication Arts and IT), and Natalie, 18 (English Literature and English as a Second Language). When I started my business they were just 1 and 3 years old! 

Join my team family!

I’d love to be your mentor and help you pick our your custom Starter Kit for just $99. You’ll love getting the demo discount, becoming part of our crazy fun team, and being the first to see new toys! Enjoy perks like free access to My Layout Library and my Demo Dollars rewards program along with more than 175+ like-minded fellow team members all over the United States.

Visit Embellish!

I outgrew my little corner of our cottage shortly after I started in Stampin’ Up, but now, 18 years later, I have a historic downtown studio location with a large, bright classroom and a little card shop. I’d LOVE to have you in for a tour or an event sometime soon!

104 S 4th Street, Watertown, WI 53094

Accolades & Recognition


Top 100 Demonstrator of the Year: 2011-15
Global Top 100 Demo of the Year 2017-22
Stampin’ Up Demonstrator Council 2022
Advisory Board Member: 2013-2014
Heart of Stampin’ Up Award Recipient 2019


Stampin’ Success Featured Artist: Oct. 2010
Regional Conference Presenter: 2010, 2012, 2014
National Leadership Conference Presenter: 2010, 2013, 2014
National Convention Presenter: 2011, 2012, 2015

Incentive Trips

15-time Incentive Trip Achiever: 2009-2023

Contact Me

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